It’s an admirable feat when a brand becomes synonymous with the product.
Kodak was in that enviable position for decades.
It was the Xerox of photograph film.
Till one day, a Kodak engineer named Steve Sasson invented the digital camera and changed the course of history.
At that time, instead of celebrating the technological breakthrough, the company rejected the innovation.
Kodak was confident that its product would continue to dominate but that changed very quickly.
From sales of $10 billion in 1981, Kodak’s share value tanked to a jaw-dropping $4.62 in 2022.
In 2012, the Company was forced to declare bankruptcy.
A classic case of ride the wave or go under.
