Keep it Simple, Silly

Sriracha is one of the best selling hot sauce brands and has made its founder and owner David Tran a billionaire. Tran was a refugee from Vietnam who arrived in America in 1979, and was granted asylum in the country. After the Vietnam War, Tran was forced to flee his Read more…

Start Small, Dream Big

Disney is a beloved brand. It’s also a $199.03 billion conglomerate with assets in retail, entertainment and theme parks. Its founder, Walt Disney, was inspired by the antics of a mouse and created his famous Mickey Mouse character. His studio at the time, Laugh-O-Gram shut shop shortly after, but Mickey’s Read more…

Dinosaurs

It’s an admirable feat when a brand becomes synonymous with the product. Kodak was in that enviable position for decades. It was the Xerox of photograph film. Till one day, a Kodak engineer named Steve Sasson invented the digital camera and changed the course of history. At that time, instead Read more…

Why Advertising Matters

You’ve probably never heard of Quibi. That’s because it stopped before it even started. This, despite having raised $1.75 billion from investors. And these aren’t rookie investors. The list speaks for itself: Alibaba $100 million Goldman Sachs $50 million JP Morgan $50 million Google $50 million Yet, the content streaming Read more…

Perseverance Conquers All

James Dyson is the founder of Dyson Limited. The $8.2 billion company was the first to upgrade the traditional vacuum cleaner. Their flagship product- the bagless vacuum cleaner- was a game-changer in the industry. It took Dyson 5,127 attempts to get the prototype right. It was 15 years in the Read more…